Content Marketing And Marketing Automation - What's The Link? If you want to grow your sales while keeping your established customers happy, you'll surely need a content marketing plan. Content marketing is how you give your customers relevant, insightful and actionable information to help them in their lives - the key to happy, returning customers. But trying to do content marketing manually is super time-consuming. Enter Marketing Automation! Read more
How To Break Your Current Turnover Glass Ceiling. Growing your business beyond your current turnover could potentially be one of the biggest challenges you'll ever face. While many small business owners can chip away to slowly raise revenues, all too often there's a financial glass ceiling that can feel impossible to break. Here's one way you can break your glass ceiling... Read more
How To Write Effective Drip Emails, What You Need To Know. If you're new to drip email marketing, you might want to first check out our Blog post "Drip Email Marketing: Why Successful Businesses Love It" to get a feel for why it's so powerful. But if you're ready to go, and start your next (perhaps even first) drip email marketing campaign, you'll need to know how to write effective text. In this article we look at effective drip email marketing content strategies, to help you get results! Read more
Big Results: How To Write Effective Landing Page Text. As we touched on in the Landing Pages v.s Your Website article, a landing page is a page a visitor arrives on after clicking on one of your PPC ads, like Google AdWords or a Banner ad. Unfortunately, and all too often inexperienced marketing people will send their paid traffic to their website, usually their homepage, which can be a big mistake for most companies. Today we look at writing effective Landing Page text, and how you can do it right now. Read more
Drip Email Marketing: Why Successful Businesses Love It. Imagine for a moment, that you could set-up and send email follow-ups to guide your leads through your sales cycle? Think about just how much time you could save if all of your follow-up emails were completely automated, but appeared to be personal to your prospects? That's the power of drip email marketing. Read more