Inbound Marketing Tips and Tricks

8 Drupal modules for Inbound Marketing

Sometime back I had written an article on SEO for Drupal so I decided to write another post covering Drupal modules and how to convert your Drupal site into a marketing platform. Drupal does has some decent modules which can be used for keyword research, content optimization, improving site seo,  social media management and email marketing. Since it is a CMS you can create a simple CRM in matter of minutes with views so you really don't need any external module for it. 

8 Drupal modules for Inbound Marketing

1-2 - Keyword Analysis and Keyword Research - Both these modules can help you to do keyword research and analysis. 

The keyword analysis module provides a simple way of extracting keywords from your drupal website content. The Keyword Analysis module uses an open source algorithm that extract keywords from your site without needing to connect to a 3rd party API. Via the Content Analysis UI it can be used to extract keywords from node content, from any URL or from a text field. 

The module was design to be a quick analysis to seed the Keyword Research module and ideally you want to use both at the same time. 


The Keyword Research module provides intelligence to help you explore, analyze and select better keyword phrases for your content directly from your website. It also enables you to quickly and easily organize your targeted keywords and tag pages using a variety of popular methods. 

3 - Content Optimizer The Content Optimizer module helps to increase your site’s search engine (e.g. Google) rankings by improving on-page optimization factors and insuring your content conforms to Drupal SEO best practices. It enables a quick SEO analyzer that provides instant analysis of any site content as a quick and easy guide to assure SEO best practices are consistently followed. The analysis displays vital content statistics and recommendations for improving search engine rankings. 

4 and 5 - Drupal SEO Tools and SEO Checklist The Drupal SEO Tools module seamlessly integrates a sophisticated all-in-one suite of search engine reporting, analysis and optimization tools into your website. It provides a dashboard that integrates analytics reports with links to webmaster tools and vital Drupal SEO modules. 


The Drupal SEO Checklist uses Drupal SEO best practices to check your website for proper search engine optimization. It eliminates guesswork by creating a functional to-do list of modules and tasks that remain. Updated regularly with the latest techniques, it makes on-page Drupal search engine optimization hassle-free. 

6 - Content Analysis The Content Analysis module is an API designed to help modules that need to analyze content. The module enables a suite of content analyzers to provide multiple views into the content on your Drupal site or on any website. 

7 - MimeMail Mimemail is a base module on which other modules are built which can be used to send emails to your mailing list. Some modules which works with mimemail are send and mailsystem. Do check DrupalModules to find more relevant drupal modules for sending emails. If you are looking for newsletres, do check simplenews module as well as this post to get these free newsletter templates too. 8 - Social Media The social media module helps integrate your website with social media sites such as Twitter, Facebook and Google+. It provides an centralized way of managing social media profile information and plug-in widgets such as follow and share buttons. 

EDIT - I found another excellent module by levelten called Call to action The Calls to action module enables you to easily manage the display of specific blocks on a page. It is primarily designed to help authors and marketing managers manage Calls to action on a site making it easier to match CTAs with content. If you know any more such drupal modules for marketing, do put them in comments.

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