10 WordPress Plugins to do better Inbound Marketing

If you have a WordPress blog for your company/product where you write about your industry, you can leverage on it and convert into a lead generation platform. Here are 10 WordPress plugins which can help you in publishing better content, tracking leads, funneling and converting them into sales.

Publish Better Content and Keyword Research

WordPress has few plugins which offer keyword research inbuilt into the blog as well as plugins which you can use to write better and optimized content. Here are 3 such plugins.

1. Squirrly SEO – Squirrly SEO Plugin helps you write Search Engine optimized articles for your blog including keyword research. You can check this video to understand how it works.

2. Instant Suggest– As the name suggest, IS Suggest keywords, check spell and autocomplete as you type. You can choose your suggestion option from Google Instant Suggest (Google Autocomplete) or Wikipedia.

Create Landing Pages and Call to Action

Here are 3 plugins to create landing pages, call to action buttons and capturing emails.

3. WP Email Capture – This plugin creates a two field form (Name & Email) for capturing emails. Email is double opt in, and allows you to forward opt in to services such as ebooks or software. When you are ready to begin your email marketing campaign, simply export the list into your chosen email marketing software or service.

4. Landing Pages – This plugin creates landing pages (a.k.a. conversion or splash pages) for your WordPress site. It gives site owners the ability to monitor and track conversion rates, run a/b or multivariate split tests on landing pages, and most importantly increase lead flow!

5. Call to Action – This plugin displays the most relevant Call to Action in your sidebar based on the content of the page. Calls to action are displayed randomly based on the category they are assigned to. If no category is assigned to a Call to Action then that action will display on pages with no categories.

Track Conversions and Manage Leads

Here are 2 plugins to manage leads and track conversions.

6. Paupress – Paupress is a CRM for wordpress, I am sure there must be few other such plugins too but I just like its interface. With PauPress you can easily add and arrange as many custom fields to your user’s profiles as you need, set advanced permissions and then search those fields to find commonalities or differences. You can create as many contact forms as you like from your existing user fields and track detailed user activity with an intuitive note system.

7. Newsletter with Tracking – This plug-in adds a real newsletter system to your WordPress blog which is perfect for list building, you can create emails with visual editor, send and track them.

Lead Nurturing, Drip marketing and Email marketing

Here are 2 plugins for lead nurturing, Drip marketing and email marketing.

8. SendPress –  SendPress allows you to manage newsletters and emails with ease within WordPress. I liked its simple interface, specially to manage subscriber list.

9. WordPress Leads – WordPress Leads is a powerful feature rich plugin which can be used as a CRM and Lead Management and can be used to integrate with other CRMs as well as other mailing software. It gives extensive data on lead conversions as well as geographical data.

10. AirTightForm – AirTightForm helps you to create web forms, to capture leads and to send emails to your leads. It also has autoresponders, basic reporting and analytics making it one of the more complete WordPress plugin for marketing.

AirTightForm for WordPress Marketing

If you know any more such plugins (I am sure there will be plenty more), you can put them in the comments too. If you are interested in learning more about inbound marketing, do subscribe to @inBoundio at twitter and follow it on social media.

  • Good list of plugin. But does any of these plugins suits my WP video gallery website?

  • very interesting list, im already using most of them, ill give paupress a test to see how it goes

  • wellstar

    You lost me at “Squirrly SEO”. How could that even get on that list?!

    • Jerard

      What do you mean? I love that plugin. Just started the trial for it and it works awesome.

  • Jerard

    The Landing Pages plugin works like a charm 🙂 I’m very excited about it

  • Miguel Angel Manrique Ordax

    Fabulosa lista! Estoy encantado de haberla encontrado y la aplicaré en mis proyectos! Thanks a lot!

  • Ronan Leonard

    Is there a plug-in that just tracks keywords on the site and then keyword coversions (eg request a quote page)?

  • tanzaho

    If you want to quickly check the number of shares of your articles from the admin panel, there is a simple plugin that does just that.

    It’s more content marketing than inbound, but the two are so close that I thought it was worth sharing : http://wordpress.org/plugins/admin-social-shares/

  • Coroiu Alexandru

    Thank you for featuring our Squirrly plugin on your post. I found it just as i finished my last drop of coffee so it was a nice surprise. Now back to the abysmal pit that is an empty coffee cup.

  • Chris Mack

    Nice. If you create a v2 of this list – please take a look at Spokal. It’s a fully-featured inbound marketing automation platform for WordPress.

  • Fabrizio Reale

    Is there any plugin to manage offers? An example is an ebook you can download only after filling a form.

  • Thanks for sharing this list. I agree that most of these plugins are essential and im using some on my site brightverge.com. Some were new to me, though. I’ll definitely look into them. Is it possible to add more Instagram profiles on my WordPress websites???

  • WHW

    Wonderful blog & good post. It is really helpful for me, awaiting for more new post. Keep Blogging ! White Hat World ,..

  • which one would you recommend for building newsletter list through content downloads?